For 50 years, the Ruger 10/22 has been America's favorite .22 rifle. With proven performance, a legendary action and a renowned, reliable rotary magazine, the 10/22 has inspired a loyal following for a half century. With proven performance in a wide range of styles for every rimfire application, the Ruger 10/22 rifle is ideally suited for informal target shooting, "plinking", small game hunting and action-shooting events. All 10/22 rifles are sleek, perfectly balanced, rugged and superbly accurate. It looks right, feels right, shoots right and continues to perform under heavy use - inspiring the most fanatical loyalty from its owners. With proven design, legendary reliability and the modern features demanded by today's .22 shooters, the 10/22 is priced right to make keeping tradition affordable. Ruger held a contest where the customers submitted a photo and description of a custom 10/22 for the 50th anniversary edition. This is the winning design.